A 'shoeholic's' walk to success

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Taking a stroll through the streets has always been a mood booster for Veena Ashiya. And a pair of comfortable shoes made the long walks more enjoyable for this youngster.

As any fashionable woman of her age, Veena too liked the heels. But she also hated them in an equal measure for the discomfort. This love -hate relationship with the heels and the love for walking finally ended up in a business.
Blending the comfort and style of flats and heels, Veena began to manufacture shoes under the brand name Monrow.

After returning from the US, where she had been working for Versace, Veena initially focussed on expanding family business- Moksh Perfumary producers, outside India. Subsequently, this young woman, who loves to term herself as a shoeholic, tried to give wings to her own business idea. This resulted in the birth of Monrow in September 2016.The business, started with an initial investment of Rs 2 crore, is raking in over Rs 6 cr now. Rs 2cr seed funding from angel investors helped Veena launch her company in Bengaluru in association with the Future Group as retail partner. In December 2016, Monrow began its online sale.

Within the 15th month of its opening, Monrow sold over 20, 000 pairs of shoes and 70 per cent of the sales came from offline stores.

Veena is of the opinion that discounts are secondary if the quality of the product is excellent. Barring at the end of the season, Monrow hardly offers discounts for its shoes. As a testimony to Veena's confidence, quality of her product never failed to woo customers.

The 33-year-old entrepreneur is trying to explore all possibilities to widen her business. For many, buying shoes online is a scary thing. Understanding the customers' mind, a virtual trial room for Monrow online customers is on cards. No need mention, this ability to read her customers' mind helped Veena to have a firm footing in her desired field within the short span.

The ambitious and vibrant entreprenuer in Veena is quite optimistic that the company will raise Rs 6 crore in VC funding .

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