Flipkart’s Myntra buys rival Jabong for $70 million in an all cash deal

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Flipkart-owned Myntra today said it has acquired Jabong from Global Fashion Group for for $70 Million deal, a move that will mark further consolidation in India’s booming e-commerce industry. Myntra, which itself was acquired by Flipkart in 2014 in an estimated Rs 2,000 crore deal,

will have access to a combined base of 15 million monthly active users. 

 “The acquisition of Jabong further strengthens Flipkart Group’s position as the undisputed leader in Fashion and Lifestyle segment in India. Jabong is among India’s major fashion multi-brand e-store with more than 1,500 on-trend international high-street brands, sports labels, Indian ethnic and designer labels and over 1,50,000 styles from over a thousand sellers,” Myntra said in a statement....

“The acquisition of Jabong is a natural step in our journey to be India’s largest fashion platform. We see significant synergies between the two companies especially on brand relationships and consumer experience,” said Ananth Narayanan, CEO, Myntra. 

 Jabong was in a sale for more than two now now, and been negotiating with many companies which includes Snapdeal, Future Group, Aditya Birla. But today finally Flipkart announced that Myntra Acquires Jabong. 

 “Fashion (esp. women’s fashion) is a top category on e-commerce platforms in terms of transaction volume and growth, and also one of the most competitive due to lots of brands and manufacturers. The acquisition of fashion platforms is a move for Flipkart to not only further penetrate into the red-hot category but also maintain its leadership position in the market and keep Amazon at bay. We expect major players to keep acquiring niche and smaller players to expand into more product categories, demographics and geographies, and add new functionalities to their offerings,” said Sandy Shen, Research Director at Gartner commenting on the deal.

 

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