Flipkart ties up with Bajaj Allianz, launches insurance cover for smartphones


Leading e-tailer Flipkart had tied up with Bajaj Allianz General Insurance to offer insurance to products like mobiles bought on its online shopping platform.



The insurance will be available from October 10th, the start of Flipkart’s ‘TheBig Billion Days’(TBBD). Under this partnership, the customer who buys the plan will get cash payout option or free pick up, service and drop convenience.


"We will offer customised insurance solutions to power our complete mobile protection programme for all leading mobile brands sold on our platform with Bajaj Allianz," said Ravi Garikipati, Sr. VP and head of Fintech, Flipkart.


" We together are starting with the Complete Protection plan (CMP plan) for mobile phones, in a category that Flipkart leads, adding value for millions of its customers”, said Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance Co. Ltd.


Estimates suggest about 36 percent of mobile phone users in India own smartphones. A major worry for customers is damaging their screens or having their phone stolen - challenges that the offering aims to address.


According to the Flipkart, this insurance will be valid for a year and will cover accidental, screen, and liquid damage along with theft.


"Customers will be able to purchase the insurance when buying the mobile phone at a nominal price starting from Rs 99. The policy will activate from the day of delivery," said Bajaj Allianz Chief Executive Tapan Singhel.


"Insurance is our logical next move in providing consumers with after-sales care for their phones. The plan, from purchase to claim, will be integrated into our online platform," said Flipkart Senior Vice-President Ravi Garikipati in the statement.


For claims, the customer can reach out to Flipkart via the app, email, or phone call and will have a choice between returning the phone for fixing or opting for a cash payout which will then be deposited in their Flipkart-registered bank account or any other account owned by the customer.






Image credit: Gizbot




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