Facebook-owned messaging app ‘WhatsApp’ to launch showing advertisements in the 'Status' section of the app, the company confirmed.
"We are going to be putting ads in 'Status'. It will be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp," Chris Daniels, Vice president of WhatsApp said.
Facebook will charge companies for running ads on the platform. These ads will be interlinked to the advertiser’s profile on WhatsApp.
The WhatsApp officials did not give any deadline to this development. Earlier, the Wall Street Journal report said that the advertisements on WhatsApp could be introduced early next year. WhatsApp is currently being tested by around 100 companies.
According to the reports, the world’s largest messaging application WhatsApp has more than 1.5 billion users globally, including more than 250 million in India.
The WhatsApp had launched ‘Status feature’ last year. This particular feature allows users to share text, photos, videos and animated GIFs and it will disappear after 24 hours.
The WhatsApp officials did not reveal that how ads on WhatsApp will function, whether they will be shown randomly to users or if they will be targeted based on users’ interests. WhatsApp has remained ads-free platform since its debut.